Motorola invented the cellphone, however it fell behind through the early smartphone period. The Google acquisition in all probability saved it, however it continued to slip beneath the possession of Lenovo. Till LG stumbled, that’s. New information from Counterpoint Analysis exhibits Motorola has risen within the ranks to turn out to be the third-largest smartphone maker within the US. It’s a distant third-place end, however that’s nonetheless spectacular.
Counterpoint’s information runs by means of the tip of 2021, displaying Moto steadily gaining market share month after month all through 2021. Not coincidentally, that’s simply when LG started quietly spinning down its cell division. The primary rumors of LG’s exit percolated in early 2021, and by April it was official. And wouldn’t you understand it, that’s when Counterpoint says Motorola captured the highest spot.
By the point LG dropped its Android telephone division, it hadn’t had successful flagship in years. Nevertheless, it was nonetheless in a powerful third-place place due to its finances telephones, which have been in style with carriers. It simply so occurs that Motorola started focusing far more on the finances phase final 12 months — it didn’t even launch a real flagship telephone in 2021, and it’s been about 18 months because it launched a foldable Razr.
In accordance with Counterpoint, Moto’s newfound success is due to units just like the Moto G Stylus, Moto G Energy, and Moto G Pure, all of that are priced at $300 or much less. Carriers additionally worth Moto for its low return charges and talent to ramp up manufacturing quantity shortly. This has boosted Motorola to a good 10 % of the US market, which has more healthy margins than many bigger markets within the growing world.
Samsung has greater than double Moto’s market share at 22 %, holding regular all through 2021. Apple doesn’t license its software program to OEMs, so it has everything of the iOS market at 58 %. Motorola isn’t more likely to put a dent in that anytime quickly, however it may proceed this new development by bringing extra fascinating flagship telephones to the market to compete with the Galaxy S and iPhone traces. Motorola simply launched its first flagship telephone since 2020, a brand new model of the Edge+. Nevertheless, its $1,000 price ticket remains to be a troublesome promote when you will get a high-end Samsung or Apple telephone for a bit much less.